Yoga teachers often ask me (and plenty of "soon to be" yoga teachers who attend my Business of Yoga classes) "what do you charge for an in-home private yoga session?" It seems like it should be a simple answer. In my mind, there is a lot more to it than most think. So I'm going to put it out there... As for my in-home private yoga rate where I travel to the client (which means I am managing the commute/traffic/rolling out the door for 6am client on a cold winter morning/etc.), I generally … [Read more...]
Meditation 101
This morning kicked off a four-week meditation course I'm teaching at Journey Yoga in Arlington, VA. It was exciting to see 14 yogis I've never met before truly interested in learning how to meditate. It was also fun to share with them that yoga is so much more than the asanas -the yoga poses. The physical postures of yoga are just a sliver (seriously, like 1%) of what makes up the practices of yoga, yet they are what we most think of when we hear the term "yoga". Yoga, as defined by … [Read more...]
#BeerYoga
I was asked at the start of my office yoga class today "What yoga studios do you teach in?" The answer is...I don't. 99% of the time I teach yoga in non-studio settings - offices, museums, a bike store, schools, parks, hotels, conference centers and most recently a brewery (more on that below) - all around the Washington DC / Arlington VA / Alexandria VA area. Basically anywhere there is open (and free!) space I am up for teaching yoga. I may have the oddest yoga props and blackest feet … [Read more...]
Moderation is Key
At least twice a year I recommit to stop buying books on Amazon.com and instead read one of the many I already own (and this is one of those times!). Regardless of this commitment, almost daily I pick up one of my many versions of either The Yoga Sutras or The Bhagavad Gita - both are key if you wish to delve deep into the philosophical heart of yoga. So while the rain poured and poured outside this morning, I huddled reading a few slokas (aka verses) of my favorite version of The Bhagavad … [Read more...]
The Business of Yoga (part 4)
The Business of Yoga (part 4) is all about the importance of networking. As I explained to the Flow Yoga Center yoga teacher trainees yesterday in Washington, DC, word-of-mouth continues to be an essential key to locking in private and corporate yoga clients since starting abellaYoga nearly eight years ago. Face-to-face connections in today’s social media/texting world seem to often get pushed to the side. It’s far easier to hide behind a computer screen and promote yourself vs. physically … [Read more...]
The Buiness of Yoga (part 2)
Let me state upfront: This is all about YOU. My intention in sharing this "business of yoga" jazz is to simply offer you what's worked for me. Period. It is not to say what I'm doing will work for you, or is even right for you. In many ways I consider how I'm sharing these yoga biz tips to be similar to how I teach yoga to my private yoga students and corporate yoga clients...I'm just offering guidance through the process/class of yoga postures. It's up to you to dig deep and listen to … [Read more...]
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